Dress Code: Casual

With the release of the film 'Awaydays' last week it has prompted me to talk about some garms im seeing round the bits. I've recently finished reading the book and am looking forward to watching the film. The story follows a young boy through his right of passage to becoming an accepted football hooligan. Full of the usual topics -football, fighting, fashion, sex, drugs....perfect ingredients for a good read.





What I found interesting was the depth in which the author Kevis Samspon goes into when talking about the fashions from that era, just like Phil Thornton did with 'Casuals'. Some of us can remember seeing the back end of the casual movement, our parents probably handing us down some of their old clothes. The Casual movement first came about in the late 70's and was mainly seen in the north. Lads would deck themselves out in there best gear and head to the pub every saturday in preparation for a tussle with hooligans from rival teams. It wasnt all about who was the hardest firm, who dressed the best was as important. This rivalry forced each firm to keep fully abreast of the latest trends. Whether it was the new haircut or the latest 'trainies', the saying 'better never than late' was words these guys lived by.









Im sure you have all noticed fashion at present is still in its nostalgia phase, going back to the good times of old (basically the fashion industry have run out of ideas). Well the 'Casual' movement has to go down as one of my favourite and its coming back strong. The trainers were Diadora or Forest Hills, the shoes were the Desert Boot, the jeans were Lois, the trousers were Farahs, the tee's were Lonsdale, the shirts were Ben Sherman, the coats were Peter Storm, the bag was Head. If you saw a guy decked out in these labels then it was a sign saying 'do not mess'. These are just a handful of many brands that represented that period.

Some images...

Diadora's available at Oki-Ni



Ben Sherman x Barracuta Harrington Jacket



Classia Fila BJ's..



Head bag for those trips to European sportwear stores...



Sergio Tacchini available at EndClothing