Thursday 5 November 2009

O.A.A.W.O.D Episode 3-When We Were Casuals

A couple of weeks ago I had the pleasure of checking out the newly opened store When We Were Casuals. This store has been doing big things for a while now but have also done well to stay under the radar. What i'm really impressed with is the way they have stuck to what they were originally about. Its so easy to fall into the trap of buying into the latest fashions and trends.

If you've been reading BNTL for awhile you'd know i'm a huge fan of the Casual look so it made sense to go in and check out what the store is really about. The Casual look was more popular in the north of the country so it was a gamble to open up a store in London. Moving into bigger premises is another gamble and I really hope they are here for a long time to come.


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Out & About w/OD Episode 3 from Ollie on Vimeo.


When We Were Casuals

Number Six
6 Dray Walk
The Old Truman Brewery
London

E1 6QL

The next episode of O.A.A.W.O.D coming soon...

9 comments:

  1. What was that shop called before. Hasnt it passed hands a number of times now over the years?

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  2. that garbstore jacket sick.

    ollie, these vids are good, but what about discount for bntl readers mayyn?? that would be big!

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  3. Bore off.

    No wonder your crummy store in Coventry failed.

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  4. It all seems to lack any kind of concept or thought with regards to the styling of the shop. Reebok and Mustard, even though are kind of British brands don't reeeally relate to each other in any sense. And the 'casual' look is basically just wearing clothes without noticeable logo's. i'e T4 presenters.

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  5. hahha damn

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  6. I took it as the Reebok trainers were mustard???......a common phrase used to describe something that is generally though to be blinding (another common phrase used to describe something that is mint (another common phrase that is used to describe something that is sweet (another commonn.............................

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  7. scratchy beard, nervous talk.

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  8. haha kris akabusi

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