Thursday, 4 November 2010

J-Press for Urban Outfitters USA

Although this is a slightly surprising partnership the preview comes off fairly well. The shirts, sweaters and scarves look like good basics, and if the collection comes in at UO prices then I cannot really see where this will go wrong. One could say it lessens J-Press, but these two are such different spheres that I feel it will have little impact. I am already excited to see the full collection in detail as well as prices, which we can hope to be closer to UO prices than those of the Madison Avenue outfitter.

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