Wholesome in Pictures

Popped into the newly opened Wholesome today to grab some pictures and a general chat. From reading what people had to say on the video I posted up about the store a few days ago its plain to see that the store has come at a weird time for the culture of 'Streetwear'.

Whatever your stance is its easy to talk a big game from behind your computer. Everyone thinks they know what would make a good store but not many people actually know or understand the process of opening a store and the process of getting those accounts.

This store is an independent and one thing that has been missing from independent stores for a long time is that sense of sharing the wealth. The boys down at Wholesome don't claim to know everything about this culture and same goes for everyone involved in this culture. If you think you can offer some advice to the boys then go down and tell them, while your there listen to what knowledge they posses. Or are you one of those snakey guys who like to see people fail to make your existence more justifiable?









All the best to Kyle and Kyle.