Can't front on Adidas, this ad is actually alright.
“Heart over head. Inclusion over ego. United by passion, we go all in. Go all in.”
First time Adidas has decided to include each of it's sub brands (equipment, fitness and originals) in the same campaign.
Agency: Sid Lee
Production agency: Jimmy Lee.TV
Director: Romain Gavras
Production company: 75
Loving bntl like a fat kid loves cake.