Wednesday 4 April 2012

Begins x New Balance 574 Sonic

The more you "trendy East London 2.0" fake Paula Radcliffe looking guys, upload flicks of yourself and mates running down the roads of London and various other parts of the world. Just seems to give New Balance the push to release even more horrible throwaway collaborations.

Not impressed.

Fashion boutique Begins (Beijing, China) and New Balance collaborate together on the 574 model featuring their new Sonic Weld technology. Inspired by all things tropical with an all blue upper with ventilation holes on the toe-box, tongue and around the ankle padding. The tongue label uses black reflective material, along with cork-style image sitting on the mid-sole beneath the ENCAP heel cap, & embossed fish scale detailing can be seen on the heel. The in-sole artwork is an illustration of the sea, sun and clouds giving the overall theme a very summery feel. The shoe comes accompanied with a spare set of orange laces and a ‘fish’ lace accessory with the Begins logo engraved on the side.







Someone over in the New Balance building needs to relax, on signing these colabs off.

Currently available at Footpatrol

Loving bntl like a fat kid loves cake.

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