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Friday, 15 August 2008

1948 Nike Sportswear Store

So the 1948 Nike sport wear store officially opened last night with a little party.
And to my surprise It was a extremely good event other than the strict guest list entry rules (if you wernt on the list or new some one straight home time for you).
But It reminded me of the old days when London still had the good hang out shops.

The whole event was just a big cotch, everybody was relaxed and mingling and munching with one another, while Press took photographs and the dj dropped a good variation of different genre of music.

The stores interior was very impressive, taking inspiration from the 1948 Olympics, which was hosted by England. The choice of location had baffled me as it being in a rather large garage, more or less in the middle of no where which just didn't scream sportswear.
But it worked very well, exposed brick wall, high rooftop and "minimal" post war features making it stay true to its name "1948".

Gynelle sporting her free alcoholic beverage and the stores interior.
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The interior also brought back memories of primary school P.E times, when those apertures would come out from the wall and you would connect the benches and make some wooden transformer looking thing.
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The 20% off everything was a good look.
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In the exhibition room, art work had been done by Mode 2 (holdtight ollie.bizy)
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Nike came correct with the nibbles and drink
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Ugly kids in the house ! (me in the back)
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Extended bntl family members
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16, 42” flat screen t.v’s just to show the Olympics during opening time.
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Seating area and cushions ! ? ! ?
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Overall its a very impressive store so go and check it out, staffs a LOT, and so is the selection of shoes on offer. Its only open for 2 months so be sure to check it out and buy something.

LOCATION:

Arch 447
Batemans Row
Kingsland Viaduct
London EC2A 3HH

Store opening times
Closed Monday, 11.30am - 6.30pm Tuesday, Wednesday, Friday. 11.30am - 7pm Thursday. Saturday 11.30am - 5.30pm Sunday 12.00am - 6pm.


BUT FOR MORE AND BETTER PHOTOS OF THE NIGHT JUST (click)


Loving bntl like a fat kid loves cake.

8 comments:

Anonymous said...

Lego's game = Upped!

Anonymous said...

Agreed, good content Lego. Had to allow this shindig though, saving my liver for tonight.

Im now a purely weekend character.

Anonymous said...

BUT IF WE AINT ON THE GUESTLIST HOW WILL WE GAIN ENTRY?HOW DO WE GET ON GUESTLIST?

@misterlego said...

appreciated samona and tan . . .

as for guest list boy ! ! !
i guess you gotta know some one, i weren't even on the guest list but a o.g sorted me out noicely

Anonymous said...
This comment has been removed by the author.
Anonymous said...

Lego, the artwork was done by Mode2 I believe.

@misterlego said...

^ appreciated famo . . .

Anonymous said...

Good to finally meet the man behind the hand, magazine, beverage, strange mask or what ever else you can find before the flash. Good picture of all the peeps outside. Twas a good one but why was no one getting down?YP