Wednesday 24 March 2010

Dr. Martens 50th Anniversary

Dr. Martens 50th Anniversary from leslie bishop on Vimeo.

This year, perennial British footwear label, Dr. Martens will be celebrating its 50th birthday. As a nod to the label’s impactful stomps through and with the underground punk rock culture, Dr. Martens has called on 10 cutting edge bands who have each covered a cult classic to celebrate the timelessness of music and the label in a timely manner. To celebrate Dr. Marten’s April 1st launch for its 50th Anniversary Campaign, these 10 bands have not only created full tracks, videos, behind the scenes footage and web episodes as a part of the campaign, but these will also be available for download through Dr. Martens official site. Check out the sneak peek video, break out your fresh eight-eye (or unearth that beloved pair from high school) for a nostalgic celebration and reprise. Just leave the copious amount of hair gel and eyeliner behind.

Loving bntl like a fat kid loves cake.

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