Good friend of mine Elle Azhdari is the creative director of the brand new 'Fashion and Science' magazine AIE. I was sent it to check out last week and i'm quite impressed. It's obvious how much hard work has been put into this project. So...props to Elle and the whole AIE team...
AÏE magazine is an independent quarterly fashion and science magazine based in Paris. It will be distributed worldwide by KD Press and stocked in premium art and design spaces including Dover Street Market (London), Tate Modern (Lon- don), ICA (London), Colette (Paris), APC Soho (New York), MOMA (San Francisco), Museum of Contemporary Art (Sydney) and Aoyama Books Center (Tokyo).
Anchored with commissioned shoots by a new generation of photographers and stylists featuring leading designers both established and new, AÏE magazine is built upon industry support and a handful of close-knit friends.
Packed with interviews, support and collaborations with fashion and science industry legends including; world renowned Zurich gallery owner Bruno Bischofsberger; shoe designer Pierre Hardy; luxury jewellery designer Belmacz, the Oscar winning French collective H5, New York based artist José Parlà, the legendary ‘It boy’ and artist Mark Gonzales and the new music sensation We Have Band from London among other influential and cultural figures.
Printed on baby blue paper (to remain as their trademark) and sized at 9 x13 inches, the 84 pages of the magazine for Issue 0 contains no advertising other than from Richardson magazine, a deliberate decision to showcase creative independence and highlight the ethos of the brand.
AÏE magazine Issue 0 launch was held at the Louis Vuitton Cultural Space on June 25th 2010 in Paris.