Thursday 15 July 2010

Volvo - Subject60 Tour

Remember a couple of months back BNTL's was involved with the Subject60 project (click for more info). Well here is a bit of the out come.

"5 weeks, 5 European cities, 5 successful parties. The Volvo Subject60 tour has come to an end and its true purpose can finally be revealed. Disguised as fancy launch events for Volvo’s naughtiest car ever, the all-new S60, the tour was a carefully planned and monitored behavioral experiment. Six secret experiments were integrated in the party, and monitored by anthropologist Dr Katarina Graffman. Each experiment was designed to unveil the naughty side of the citizens. To compare people’s actual behavior with their preconceptions, the Naught City Study also comprises an extensive quantitative survey. The results are nothing but naughty"

Mad love to guys over at vovlvo for bringing us in on this one.

For further information just > > > >

Loving bntl like a fat kid loves cake.

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