The nicknames of English football
clubs have a wide range of origins; the most striking have been taken from
local industries embedded within their respective communities; providing a
perfect localised identity to be adopted. However, these nicknames have become arcane and
outdated in comparison with the more contemporary names used by other clubs,
paralleled by an economical decline within the localised industries.Despite the
continuing flux within both of these institutions, a few individuals remain
loyal to both club and craft that belongs to their hometown. These namesakes
link the two traditions and provide an insight into the club's history, whilst
making connections between their own workbench and the substitution bench.
This project, by
our friend Oliver Heard, archives and documents declining industries and crafts
as well as the memories and experiences of the workers, both on and off the
pitch. Some clubs related industries have already completely collapsed,
highlighting the potential fate for the the remaining industries.
The publication was part of the Camberwell College of Arts
degree show and got a nice write up on
Creative Review.
For more examples of Oliver's work visit his site -
HERE.
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