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Monday, 25 June 2012

Oliver Heard - 'On The Bench'

The nicknames of English football clubs have a wide range of origins; the most striking have been taken from local industries embedded within their respective communities; providing a perfect localised identity to be adopted. However, these nicknames have become arcane and outdated in comparison with the more contemporary names used by other clubs, paralleled by an economical decline within the localised industries.Despite the continuing flux within both of these institutions, a few individuals remain loyal to both club and craft that belongs to their hometown. These namesakes link the two traditions and provide an insight into the club's history, whilst making connections between their own workbench and the substitution bench.

This project, by our friend Oliver Heard, archives and documents declining industries and crafts as well as the memories and experiences of the workers, both on and off the pitch. Some clubs related industries have already completely collapsed, highlighting the potential fate for the the remaining industries.  

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The publication was part of the Camberwell College of Arts degree show and got a nice write up on Creative Review. 

For more examples of Oliver's work visit his site - HERE.


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