Monday, 11 June 2012

Alexandra Gardener for Adidas

A couple weeks back my main girl Alexandra Gardener's Olympics collection for Adidas dropped in stores. The collection is the result of a collaboration between Adidas and the British Fashion Council (BFC). Where students from a number of leading design universities were challenged to design, an inspirational and innovative collection representing London during the 2012 Olympic and Paralympic Games.
100s of students entered but only one could win, with that said the talented Alexandra took the top spot and saw her designs go into production recently. 

Her Adidas collection consists of women's lifestyle and sports apparel, with a striking graphic representation of the London 2012 grid design.
The collection is available now nation wide over at Adidas stores.  

red poncho

grey hooded top

grey hooded top bk

light red top
Loving bntl like a fat kid loves cake.

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