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Wednesday, 2 February 2011

Boxpark - YAWN!

As much as i'm down for new concepts and stuff this project looks SWAG!

A Pop-up Mall is on its way to Shoreditch and it looks like a below par trade show. I know attending trade shows is the new in-thing to do but lets get back to real for a second.

I've talked about how the trend of 'pop-up' concepts in Japan have been happening for a while now and how they soon will be bigger and better here in London but this is a very BAD example.

BOXPARK 08/2011 from Roger Wade on Vimeo.



Maybe my head is stuck in the 'niche' clouds but I cant keep my mouth shut. These people need to stop using the word 'cool' to sell-in their crappy concepts to investers for high street spending losers to waste their money on.

I hope it proves me wrong.

Support your local INDEPENDENT!

5 comments:

Anonymous said...

fuck this.

Anonymous said...

Amen to that....

Anonymous said...

Ollie you will be one of the first through the door come on...

Anonymous said...

I LOVE it! bntl should get a crate in there.

big ups to ASOS

liz
x

Anonymous said...

i hope boxfresh have a spot there.....i love those guys