As much as i'm down for new concepts and stuff this project looks SWAG!
A Pop-up Mall is on its way to Shoreditch and it looks like a below par trade show. I know attending trade shows is the new in-thing to do but lets get back to real for a second.
I've talked about how the trend of 'pop-up' concepts in Japan have been happening for a while now and how they soon will be bigger and better here in London but this is a very BAD example.
Maybe my head is stuck in the 'niche' clouds but I cant keep my mouth shut. These people need to stop using the word 'cool' to sell-in their crappy concepts to investers for high street spending losers to waste their money on.
I hope it proves me wrong.
Support your local INDEPENDENT!