Wednesday, 2 February 2011

Boxpark - YAWN!

As much as i'm down for new concepts and stuff this project looks SWAG!

A Pop-up Mall is on its way to Shoreditch and it looks like a below par trade show. I know attending trade shows is the new in-thing to do but lets get back to real for a second.

I've talked about how the trend of 'pop-up' concepts in Japan have been happening for a while now and how they soon will be bigger and better here in London but this is a very BAD example.

BOXPARK 08/2011 from Roger Wade on Vimeo.

Maybe my head is stuck in the 'niche' clouds but I cant keep my mouth shut. These people need to stop using the word 'cool' to sell-in their crappy concepts to investers for high street spending losers to waste their money on.

I hope it proves me wrong.

Support your local INDEPENDENT!


Anonymous said...

fuck this.

Anonymous said...

Amen to that....

Anonymous said...

Ollie you will be one of the first through the door come on...

Anonymous said...

I LOVE it! bntl should get a crate in there.

big ups to ASOS


Anonymous said...

i hope boxfresh have a spot there.....i love those guys