A Pop-up Mall is on its way to Shoreditch and it looks like a below par trade show. I know attending trade shows is the new in-thing to do but lets get back to real for a second.
I've talked about how the trend of 'pop-up' concepts in Japan have been happening for a while now and how they soon will be bigger and better here in London but this is a very BAD example.
BOXPARK 08/2011 from Roger Wade on Vimeo.
Maybe my head is stuck in the 'niche' clouds but I cant keep my mouth shut. These people need to stop using the word 'cool' to sell-in their crappy concepts to investers for high street spending losers to waste their money on.
I hope it proves me wrong.
Support your local INDEPENDENT!
4 comments:
Amen to that....
Ollie you will be one of the first through the door come on...
I LOVE it! bntl should get a crate in there.
big ups to ASOS
liz
x
i hope boxfresh have a spot there.....i love those guys
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