So the last few years has seen brands open their doors more than ever. As a customer we now get to see much more of what goes on in the creation of our garments.
Earlier this year for their 50th birthday Dr Martens invited me to check out their factory and meet some of their staff. Now its the turn of Stone Island. What you'll notice straight away with these videos is how much access you actually get. Stone Island is a brand who are the leaders in garment innovation, they experiment to no end in order to create fabrics that are brand new and never before seen. So this is access to a brand who theoretically have a lot to keep to themselves.
For me these videos aren't just an opportunity for us to see where our clothes come from, for me this is Stone Island saying 'we're the best at what we do and confident that no one can touch us'.
The first video sees owner Carlo Rivetti walk us through the factory to see the archive, the machinery and all improtantly to hear the brand philosophy...
Archive room is toooo much.
The second video gives us a detailed look at the dying techniques...
I look forward to seeing what comes next. Get them direct HERE.