TTOD presents...The Humble Sock.

Last night while maxin' at the home of our BNTL brother toocoldtohold...we got onto the subject of socks, he shared his extensive collection with us that included styles from Pringle, Ralph Lauren, Urban Outfitters and the novelty elite. Is he alone in his growing obsession or are there any other secret enthusiasts amongst us?



We have noticed that this relatively anonymous under garment has been receiving a little more attention in more recent times....but why is so much focus happening south of the ankle?

This TTOD trend theory makes perfect sense....so LISTEN UP.

All of us are becoming more aware of being 'Eco friendly' and answers to the question of 'How to reduce your carbon footprint?' are constantly thrown around in the media, this along with the congestion charge and the rising expense of public transport have all contributed to the recent rise in bicycle culture in London.


More specifically when we pull up at the traffic lights now, we're not looking at the blacked out car next to us but the blinged out fixie that is fast becoming a fashion statement. As far as subcultures go the phenomonom that is fixed wheel bikes is definitely one for the adults as well.

For those of you that ride a bike, you know that rolling up one trouser leg becomes something of a routine procedure before setting off on your journey. This has had a direct effect on the choices you are making when reaching into the sock draw.

Socks are starting to speak volumes, check out what the socks of London have to say for themselves.

Some are taking it to the extreme...


While others are just flirting with a splash of colour...



This has of course been reflected in the S/S 09 menswear shows you will see that socks are beginning to have a life of their own, see the Junya Watanabe collection...



OD has recently toyed with the idea of the black & white buffalo plaid example from THE HUNDREDS




The question is.....Is this all getting a bit out of hand?

Should the humble sock know its place and stay functional and quiet?
OR
Are you in favour of letting your socks hang out....and start expressing themselves?



TTOD