Peep this pretty insightful video I came across on the IPA website which sets out to unravel the secrets of the long and pretty successful client-agency relationship between Nike and Weiden+Kennedy there relationship has been going for close to 30 years now which I find amazing. Nike's Ed Elworthy and W+K's Nic Owen do the honors and jump in front of the camera to educate us on the positives and negatives.
44 Club with Nike and Wieden+Kennedy from The IPA on Vimeo.
Loving bntl like a fat kid loves cake.
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