55DSL have just released their short film for their new S/S 2012 Collection as part of an ongoing online campaign to promote their brand ethos. Rather than simply showcasing their product through the standard video lookbooks and profile films, they have collaborated with some of the most sought-after directors to create a series of short films based on the themes of Italy and youth.
The first is the film "ROMA" directed by Los Angeles-based filmmaker, David Altobelli, who is represented by the mighty The Director's Bureau — Roman Coppola's production company who represent some of the best music video and commercial directors in the world. At the age of just 25, Altobelli has already made videos for Philip Selway, Cults, Sia and most recently Karen O from The Yeah Yeah Yeahs. Altobelli's short for 55DSL is a beautiful, evocative piece following a young couple as they explore a lesser known, more urban and rugged Italian landscape.
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