Back in November I was introduced to a brand named UVU. Having just a few samples to show me and some fabric swatches it was a conceptual idea starting to become something quite interesting. Fast forward a few months and a launch for the brand was set to take place at the Royal Geographical Society in South Ken.
Tucked away in the shadows of the Royal Albert Hall is a venue steeped in history. The explorers and pioneers from the UK who would chart some of the toughest terrain across the globe would begin their journeys here, including the likes of Robert Scott. A fitting venue for a brand beginning their own journey.
UVU is a technical sportswear brand, in every sense it's extreme. Tested with the best ultra-marathon runners in the world who crave endurance. One of whom is Richard Donovan a tripple-North Pole Marathon Winner, who has also ran 7 marathons on 7 continents in 4 days.
The brand has stood up to and exceeded the expectations of athletes like Richard but what underpins this technical excellence is a conscious and astute application of design and style.
Using the most sophisticated fabrics available, the brand has also taken the technicality of its performance wear and enthused a line of casual wear products. From body warmers to quilted jackets in a fusion cashmere that has been treated to be waterproof. Truly remarkable, something I've yet to come across. I'm unsure on price points but make no mistakes about it, this is luxury and with that comes a heavy investment but an investment you will not regret.