The weekend started out with a tour of the Jameson distillery where were walked through the process in which Jameson is created. The main point of difference for Jameson is that its triple distilled with most of the US whiskey's being distilled only once.
What I found with the taste of Jameson whiskey is that its real smooth as opposed to that harsh taste of JD. I tend not to stray too far away from dark rum but on this tour I was informed it would be easy to convert me.
We were also talked through the design of the limited edition bottle by the artist Paul Daly (pictured). The inspiration for his design came from The Book of Kells, which is a famous medieval manuscript that plays a huge part in Irish history.
After a very late and messy Friday night we woke up to a full days schedule starting with a visit to Croke Park (one of the stages that played its part in Bloody Sunday back in 1920) to watch a game of Hurling. Without a shadow of a doubt one of the toughest sports I've ever witnessed, picture a cross between rugby, baseball and wrestling.
Saturday evening saw the Jameson Global Launch Party, one of five (Dublin, Mumbai, Prague, Dubai and Sofia) parties happening simultaneously across the globe.
I was fully converted. Jameson and ginger beer all day. Biggup everyone at Jameson, Exposure, Ravi at Hypebeast, Cory of Maxim and Mike at Men's Health.