Earlier this month I was lucky enough to be flown out to Mexico City to have a closer look at the Adidas Training Academy. The goal of the academy is to create a platform where fitness enthusiasts and professionals alike can learn from the best athletes in the world, in a series of tailored workouts. It is also where Adidas assess the effectiveness of their product, and get feedback from the athletes using it on ways they can improve. On our final day Adidas hosted a public event in the middle of the city which seemed a great way of interacting with a wider audience, both young and old.
The city itself is amazing, quite clearly under heavy development, but was still amazing to see both the new and old districts.
During our stay we also paid a quick visit to the Adidas Originals shop. Which contained a full section on their recent collaboration with designer Jeremy Scott.
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