Thursday, 3 November 2011

Nike Presents: The Ones

“The Ones,” is an original web series presented by Nike Air Force One, which profiles creative individuals who are revolutionizing their respective fields and explores what makes them special.

The latest video focuses on Sugar Tongue Slim, a poet and rapper from Atlanta who has become part of Philadelphia’s gritty Hip-Hop scene. Equip with slick, multisyllabic rhymes and a unique drawl, STS is also part of the Money Making Jam Boys, a collective that released a critically-lauded mixtape last February. Check out this rising talent as he hits the streets of Philadelphia and recounts his rare moments of glory on the football field.

After watching this first installment I'm looking forward to checking the next.

Hopefully this is a broad campaign by Nike that stretches over different continents and blesses some of the folks on our side of the pond.

Loving bntl like a fat kid loves cake.

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