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Sunday 27 July 2008

Birmingham New Era Store Launch Party

Got a call from Gavin (Blacksmile) earlier in the week asking me to go down and document the opening party Thursday night for the New Era Flagship store that officially opened yesterday.

I was given little information but told to arrive at 5 o'clock...

The store was much bigger than expected, the usual heads rolled but all together a very quiet affair most probably due to its "invite only" status.

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Most people were more interesting in the caps on these...

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Fiyyah dem?

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Drum n Bass Mc Tonn Piper passed through to collect the final peice of his outfit for Global Gathering, performing with headliner Andy C is definitely a massive look

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CCTV angle?

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The afterparty was at Sobar in Birmingham's Arcadian centre, not renowned for its "coolness" more for it's VIP footballer clientelle snobery but still with free drinks and some classic hip hop pon deckle the atmosphere was nice and easy..

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Few more pix here..



Massive shouts to New Era, Gavin Blacksmile, Size crew, Lowlar, and the Candy crew.

3 comments:

Anonymous said...

I love the north.

Kevin Lanre said...

Fitteds are played out. But I admire new eras business strategy and the expansion of the brand.

Awesome.

Anonymous said...

fitteds are never played out.

neither will snap backs

neither will berets

LONG LIVE HATS! lol