All Caps interview with 'Soshapeit'

With the second Reset event set to happen tomorrow at Nike’s 1948 store in London’s Shoreditch, The Shape of Things to Come catches up with AC of rising brand ALLCAPS. Alex’s approach to clothing and art is particularly interesting, in Easter he showcased his line inspired by Charles Dickens’ Hard Times novel, and at 20 years old, he is one of the bright young talents driving London’s burgeoning street inspired creative scene. AC is one of the key individuals pioneering British Street Culture and the inclusion of his brand at Reset is testament to the success of the brand over the last couple of years.

Included in the interview is an exclusive look at the mood boards AC has created, offering an entry point into the creative process of ALLCAPS, an insight which is rarely exposed to the public with clothing brands.



So AC, what was it that first inspired you to start the line in 07? Can you let us know a little bit more about you personally, where in London are you from?

I’m AC, sole-proprietor of the ALL CAPS brand, I’m twenty years old and I hale from the far reaches of North-West London, Harrow to be precise. I suppose, I was looking to do something along these lines from when I was 14, painting graffiti on trucker hats and selling them to my friends. Towards the end of ‘07 I just happened to have a bit of money stacked and I gambled it on doing my first set of tees which I sold at the LCC (london college of communication) Winter Market.

How has London impacted upon what you want to achieve with ALL CAPS, our style and Streetwear scene for want of a better phrase is fairly unique to us?

London as a city guides everything I do, it provides me with all the inspiration I need for prints in a most direct sense, and has shaped the person I am in attitude and politics which indirectly also influences the brand. What I hope to do with ALLCAPS is get the name onto the products that Londoners from many different walks of life use, its not just t-shirts for cool guys I’m doing baggies nowto spread the name through an un-tapped advertising medium and soon I want to start branching off in lots of other directions. One day I hope to open ALLCAPS off-licenses in every neighbourhood, ALLCAPS pubs with ‘4-20 friendly’ gardens, maybe even ALLCAPS record shops. So yeah London has impacted upon me to no end, and I hope, through the brand’s many, future, facets, I’ll impact upon London one day to the same degree.

Rest of the interview and more images HERE