Alexandra Gardener for Adidas

A couple weeks back my main girl Alexandra Gardener's Olympics collection for Adidas dropped in stores. The collection is the result of a collaboration between Adidas and the British Fashion Council (BFC). Where students from a number of leading design universities were challenged to design, an inspirational and innovative collection representing London during the 2012 Olympic and Paralympic Games.
100s of students entered but only one could win, with that said the talented Alexandra took the top spot and saw her designs go into production recently. 


Her Adidas collection consists of women's lifestyle and sports apparel, with a striking graphic representation of the London 2012 grid design.
The collection is available now nation wide over at Adidas stores.  

Loving bntl like a fat kid loves cake.

Undercover for Uniqlo

Not much hype surrounding the first look at the debut collaboration between Japanese staple brand Undercover and peoples favourite Uniqlo. From looking at the images I can understand why there's no sky banners hyping up the drop. The two-piece shorts and t-shirt combo on the kid with the Undercover logo (see first pic below) looks fresh but other than that the collection looks straight normal...

VV VINTAGE

Today VV Vintage launched online. Focusing on the ethics of up cycling and sustainability within fashion alongside handpicked internationally sourced vintage pieces.

Through working with new art, design and fashion talent VV Vintage is unique in being able to put together exclusive lines from emerging talents as well as bespoke customized pieces. (please note they stock menswear, as well as women's)

VV Vintage allows customers to participate and purchase across a number of alternative platforms outside of the shop. One of them being DWO (Design with Oxfam), which is an Oxfam endorsed program where emerging talent will customize and up cycle pieces donated by Oxfam.

I'm not even gonna front, the website is actually slick and some of the selected clothing is really good.


Check out the website and have a butchers (here)

Shouts out to my main girl LOLA and VV Brown, job well done ladies.
You're already winning, you got home girl S' all over the shop. I think that's more than a decent reason to (click)

Loving bntl like a fat kid loves cake.

Wood Wood - SS/12

Impressive menswear collection from the ever consistent Wood Wood. Probably my favourite offering from any brand for this SS...











The womens SS/12 isn't a patch on their AW/11 collection...