Evisu 20th Anniversary - Make The Rules

This November, premium denim brand EVISU is teaming up with world-renowned artists, denim collectors, fans and friends to host a stream of celebratory EVISU 20th Anniversary Make the Rules party extravaganzas globally. EVISU is hosting the 20th Anniversary Make the Rules Exhibition Party in the infamous East End of London, Shoreditch, to celebrate its 20 year journey of glory within the denim world.

To get you involved with their 20th anniversary, EVISU is looking for artists to design a piece of artwork that shares the understanding of what it means to 'Make the Rules'. They invite you to express the theme and demonstrate your understanding of the phrase through your own style.

The 20 top-rated pieces from all of the entries will be showcased at the EVISU 20th Anniversary - Make the Rules Exhibition Party on the 8 December 2011. An overall winner will also be chosen. 
As the winner of this competition, your artwork will be showcased as a Don't Panic Poster. 80,000 copies of your design will be printed and distributed throughout the UK in December. In addition to this, you will receive £500 worth of EVISU merchandise and your work will be taken on tour to the Far East together with the 19 runners up.

The competition will open on the 4th of November 2011 and end at midnight GMT on the 4th December 2011. All entries can be shared through social networks to gain votes.

For further info and to enter just (CLICK)

Loving bntl like a fat kid loves cake.

Levis Strauss - Brand Book

Picked up the Levis brand book late last year and only just had time to go through it. Levis is the ultimate brand for me, it ticks all the boxes and still pushes boundaries today. Through history they have never been too far away from the headlines.

Levis weren't afraid to swim against the stream from the start; as early as the 1940's Levi's stood for what they believed in which at the time was to stay well clear of any form of segregation in the workplace.

The younger generation started taking ownership of the jeans in the late 1950's this was represented by the name change from 'post overalls' to 'jeans', which was what the teenage customers started calling them.

In the 60's the jeans were a huge part of the counterculture revolution, they were transformed from a uniform of the working class into a political fashion statement.

The concept of brands getting its customers to customise their products isn't a new sensation. Levis did exactly that in 1973 and received nearly 10,000 entries.

The marketing behind Levis has been as important as its product in its road to success in my opinion. Something I didnt know was that Levi's became known for their signature animated campaigns in the late 1970's, this was when the 'poster' became hugely popular.

In 1980's Levis launched a groundbreaking national ad campaign which featured a physically disabled person, this again shows Levis attitude towards representing all their customers in everything they do.

This quote from the book brings us upto today...

"Levis Strauss himself would probably be surprised to find his sturdy denim pants sold all over the world today and percieived by many as a symbol of youth, freedom and America. Since the last 50 years, the Levis brand has been sold, traded and treasured by countless generations reminding us that some things can transcend cultural boundaries."