The original Harrington makers, Baracuta teamed up with the good folks from the Rig Out - Glenn, Dan, Antony et al. and let them produce this fantastic style-reel. I'll call it that, as I hate the term "video lookbook". This is great, wonderfully shot as always, great A&R and Mr. Doyle styles it effortlessly. Absolutely kicking myself for not picking up that Baracuta in TK Maxx a few weeks back. I love a Harrington. Expect even more from the Rig Out camp as they are rapidly becoming the "go to guys" for that more mature and style savvy take on things. Who needs an agency huh?
Showing posts with label style. Show all posts
Showing posts with label style. Show all posts
Monday, 18 June 2012
Thursday, 12 January 2012
Christopher Amfo
Everybody's friend Chris Amfo-Okoampah, recently had the pleasure of being interviewed for Topman GENERATION - issue 2. For those not familiar with T.G it's basically a a online magazine curated by Topman covering a wide array of modern day pop culture.
side note: If anyone over at Topman happens to read this, that layout you have for the mag is absolutely piss poor and confusing. Sort it out please.
Loving bntl like a fat kid loves cake.
Topman GENERATION: How and when did you first get into styling?
Chris Amfo-Okoampah: I guess it all came about by being in photoshoots but as a model. Not with an agency or anything, but I was more of a quirky street cast, and I’ve always had an interest in fashion of course. So I guess from being involved in photoshoots I wanted to have my own input, not just as a model, and actually be the one who does the clothes as well and create an image. So that came round the time I was around eighteen and I was working at A Bathing Ape, through there I got to meet a lot of interesting people, editors, stylists and photographers. I guess through working with them and modelling and stuff when it came to me wanting do things it all came quite organically.
To check out the article just (click)
Chris Amfo-Okoampah: I guess it all came about by being in photoshoots but as a model. Not with an agency or anything, but I was more of a quirky street cast, and I’ve always had an interest in fashion of course. So I guess from being involved in photoshoots I wanted to have my own input, not just as a model, and actually be the one who does the clothes as well and create an image. So that came round the time I was around eighteen and I was working at A Bathing Ape, through there I got to meet a lot of interesting people, editors, stylists and photographers. I guess through working with them and modelling and stuff when it came to me wanting do things it all came quite organically.
To check out the article just (click)
side note: If anyone over at Topman happens to read this, that layout you have for the mag is absolutely piss poor and confusing. Sort it out please.
Loving bntl like a fat kid loves cake.
Tuesday, 11 January 2011
Levis Strauss - Brand Book
Picked up the Levis brand book late last year and only just had time to go through it. Levis is the ultimate brand for me, it ticks all the boxes and still pushes boundaries today. Through history they have never been too far away from the headlines.
Levis weren't afraid to swim against the stream from the start; as early as the 1940's Levi's stood for what they believed in which at the time was to stay well clear of any form of segregation in the workplace.
The younger generation started taking ownership of the jeans in the late 1950's this was represented by the name change from 'post overalls' to 'jeans', which was what the teenage customers started calling them.
In the 60's the jeans were a huge part of the counterculture revolution, they were transformed from a uniform of the working class into a political fashion statement.
The concept of brands getting its customers to customise their products isn't a new sensation. Levis did exactly that in 1973 and received nearly 10,000 entries.
The marketing behind Levis has been as important as its product in its road to success in my opinion. Something I didnt know was that Levi's became known for their signature animated campaigns in the late 1970's, this was when the 'poster' became hugely popular.
In 1980's Levis launched a groundbreaking national ad campaign which featured a physically disabled person, this again shows Levis attitude towards representing all their customers in everything they do.
This quote from the book brings us upto today...
"Levis Strauss himself would probably be surprised to find his sturdy denim pants sold all over the world today and percieived by many as a symbol of youth, freedom and America. Since the last 50 years, the Levis brand has been sold, traded and treasured by countless generations reminding us that some things can transcend cultural boundaries."
Levis weren't afraid to swim against the stream from the start; as early as the 1940's Levi's stood for what they believed in which at the time was to stay well clear of any form of segregation in the workplace.
The younger generation started taking ownership of the jeans in the late 1950's this was represented by the name change from 'post overalls' to 'jeans', which was what the teenage customers started calling them.
In the 60's the jeans were a huge part of the counterculture revolution, they were transformed from a uniform of the working class into a political fashion statement.
The concept of brands getting its customers to customise their products isn't a new sensation. Levis did exactly that in 1973 and received nearly 10,000 entries.
The marketing behind Levis has been as important as its product in its road to success in my opinion. Something I didnt know was that Levi's became known for their signature animated campaigns in the late 1970's, this was when the 'poster' became hugely popular.
In 1980's Levis launched a groundbreaking national ad campaign which featured a physically disabled person, this again shows Levis attitude towards representing all their customers in everything they do.
This quote from the book brings us upto today...
"Levis Strauss himself would probably be surprised to find his sturdy denim pants sold all over the world today and percieived by many as a symbol of youth, freedom and America. Since the last 50 years, the Levis brand has been sold, traded and treasured by countless generations reminding us that some things can transcend cultural boundaries."
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