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Tuesday, 16 December 2008

Grace Jones : Hurricane

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The artwork for Grace Jones' latest album, Hurricane, designed and art directed by Tom Hingston Studio Studio, knowingly works the conceit of the popstar as visual commodity: in this case featuring life-size versions of Jones made out of chocolate.

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“The original idea was to produce a set of images of Grace being mass-produced but with her being in control of the actual process,” says Hingston. “The crux of the idea is that she has ownership of her identity. We looked at a range of manufacturing processes, from car makers to pottery factories, but there was something about her being made of chocolate that had [the right] connotations.”

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Overall i feel its a good idea, but badly executed which is a shame, well not BADLY, but I don’t think it sums up the glamor and eccentricity of Grace Jones.

For information on Grace Jones just click

Lego
Gulp

1 comment:

toocoldtohold said...

In full agreement. The casting in choc is a tuff idea... but the final image doesn't speak loud enough at all. And for the master chocolateers that Thornton's are SPOSED to be, they using stationary clips and any old cardboard box ones as packaging?! The mistake lies firmly in the court of the design agency of course...