Better Never Than Late!: Dial....I LOVE BOXIE.

Saturday, 20 December 2008

Dial....I LOVE BOXIE.

Boxie has done it once again!

From 8pm tonight till 11pm on Tuesday you can give her a call live and direct in Dalston...tell her the story of your life and wear it home all in time for Xmas dinner!

27 comments:

Elle Bee said...: I know little about the brand or the person behind it but £47 pounds for a white tee with a few words on it sounds pretty steep.
I really like the idea though, its good people are approcaching things from different angles.; 20/12/2008, 19:59
Whathehelle Fontenelle said...: Trust me Big Ron it's more than worth it, these tees are telling you, and others, a story about yourself. You're wearing a story of yourself on your chest. The idea is great, £47 is a small price to pay for a tee that will be worth more than money in years to come. The sentimental value of the tee covers the £47 with ease, credit crunch or no!; 20/12/2008, 21:34
Anonymous said...: yeh if someone wanted to do that they could go and get it printed themselves for a fraction of that price.

don't over hype it!; 20/12/2008, 22:05
Anonymous said...: Yeah literally... A printed photo or doing the tee yourself is a much cheaper way to remembering something. £47 is no way worth it.; 20/12/2008, 22:35
whateveryouwantittosay said...: I read a blurb or two about the whole I love boxie thing.

In high school I'd buy the iron on letters, use fabric markers, or sometimes straight sharpies and/or krylon and write things on plain shirts I'd buy in bulk. I made hella shirts for myself and my friends. Song lyrics, phrases, inside jokes, things about me, band t-shirts for bands I loved that did not have merch, etc.

I wasn't the first to do such a thing, nor the last. To me, it's such a natural thing that I can't be surprised or all that impressed when people do it. I will say props to ol' girl for having the business sense to clean it up and put it into action.

$70 for a t would never come outta my pocket, but big up to it's creator and the project anyway.; 21/12/2008, 05:18
The night chauffeur said...: There is confusion here as to what T spoke is. It's not about someone calling and telling ILB to print a line. It's about someone telling us a story which we turn into a line. You don't know what the line is 'til you open the packet with the T shirt in it. It is a magical, wild and mad creative process between the customer and us. That T shirt is then a one off, hand printed tee which no one else in the world will ever, ever have.; 21/12/2008, 07:41
misterlego said...: sounds like something michael jackson would say; 21/12/2008, 11:20
Anonymous said...: to be fair... 47 quid is quite steep BUT it is worth it for the setemental value and also people on teh street who are in the know will think your really coool for having an ilb tee!!! :); 21/12/2008, 11:48
Anonymous said...: if i buy one of these, people will think i'm cool? yes!; 21/12/2008, 12:01
Anonymous said...: not really sure why you mention boujis ?; 21/12/2008, 12:34
Anonymous said...: Moxie your brand image aint strong enough to charge 47 even for a one off tee.
its a gd idea but dont try and fool people. They might tell you a story and absolutely hate the way you have chosen to describe it on the tee.
ridiculous; 21/12/2008, 15:36
Whathehelle Fontenelle said...: But isn't that more exciting than going into a store and picking up any old tee, which you know you will see on someone else at least a couple of times on your travels. These tees are you, and it's yours - isn't that worth it?; 21/12/2008, 18:13
Anonymous said...: yeh but not for nearly 50 pounds.
something less like between 20 and 30 might be acceptable.
47 is just plain dumb.; 21/12/2008, 18:15
Anonymous said...: But someone could just see what's written on your own personalised t-shirt and go off and print their own cheaply??; 21/12/2008, 18:22
Anonymous said...: Gay; 21/12/2008, 23:08
Anonymous said...: u should have approached this situation diffrently and contacted hypebeast and asked for a feature, they would have sold like hotcakes

the idea sounds shittyy; 21/12/2008, 23:27
Whathehelle Fontenelle said...: Ahh I'm not going to win this I suppose, hell I like it I suppose it ain't for everyone quite clearly!; 22/12/2008, 00:31
Anonymous said...: yo bockers i got some story, can you do me a tee. i'll give you one of mine tee's i got from primark for £1.50 and give you £15 for your "mad creative" talents. heres my story:

"The medium is the message" is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. The phrase was introduced in his most widely known book, Understanding Media: The Extensions of Man, published in 1964.[1] McLuhan proposes that media themselves, not the content they carry, should be the focus of study; he said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but by the characteristics of the medium itself.

Hence in Understanding Media, McLuhan describes the "content" of a medium as a juicy piece of meat carried by the burglar to distract the watchdog of the mind. [2] This means that people tend to focus on the obvious, which is the content, to provide us valuable information, but in the process, we largely miss the structural changes in our affairs that are introduced subtly, or over long periods of time.[3] As the society's values, norms and ways of doing things change because of the technology, it is then we realize the social implications of the medium. We sometimes call these effects "unintended consequences", although "unanticipated consequences" is more accurate. [3] The "unanticipated consequences" work silently to influence the way in which we interact with one another, and with our society at large.[3] These range from cultural or religious issues and historical precedents,through interplay with existing conditions, to the secondary or tertiary effects in a cascade of interactions [3] that we are not aware of.

More controversially, he postulated that specific content might have little effect on society — in other words, it did not matter if television broadcasts children's shows or violent programming, to give one example — the effect of television on society would be identical, and profound. He noted that all media have characteristics that engage the viewer in different ways; for instance, a passage in a book could be reread at will, but a movie had to be screened again in its entirety to study any individual part of it. So the medium through which a person encounters a particular piece of content would have an effect on the individual's understanding of it.

McLuhan also claimed in Understanding Media that different media invite different degrees of participation on the part of a person who chooses to consume a medium. Some media, like the movies, enhance one single sense, in this case vision, in such a manner that a person does not need to exert much effort in filling in the details of a movie image. McLuhan contrasted this with TV, which he claimed requires more effort on the part of viewer to determine meaning, and comics, which due to their minimal presentation of visual detail require a high degree of effort to fill in details that the cartoonist may have intended to portray. A movie is thus said by McLuhan to be "hot", intensifying one single sense "high definition", demanding a viewer's attention, and a comic book to be "cool" and "low definition", requiring much more conscious participation by the reader to extract value.[4] This concentration on the medium itself, and how it conveys information — rather than on the specific content of the information — is the focal point of "the medium is the message".

He pointed to the light bulb as a clear demonstration of the concept of “the medium is the message”. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness. He describes the light bulb as a medium without any content. McLuhan states that "a light bulb creates an environment by its mere presence."[5] Likewise, the message of a newscast about a heinous crime may be less the individual news story itself — the content — and more the change in public attitude towards crime that the newscast engenders by the fact that such crimes are in effect being brought into the home to watch over dinner.[3

tar; 22/12/2008, 08:38
Anonymous said...: one of you post something above this please, this article has taken so much hate now its embarrasing; 22/12/2008, 13:03
Anonymous said...: I think its funny, it even got some BA design student posting his end of term essay. But what is funnier is that most of the 'street wear' enthusiasts leaving these comments would spend £50 plus on a 'branded' mass produced garment that was probably manufactured in the far east at the expense of some poor unfortunate.; 22/12/2008, 15:13
Anonymous said...: Oh wow, the hating is actually hilarious. Everyone loves to talk about "I could do this" blah blah blah "you could get it from blah blah blah" and "do it for cheaper" then go and fucking do it then sheeeitttt all I hear is complaining. No one really cares about how this moxie lady could potentially be ripping someone off it just burns you that someone is doing something productive that is making them money that you could do yourself but you're not.; 22/12/2008, 17:01
Anonymous said...: 2 words

/

nathan barley; 22/12/2008, 18:49
Anonymous said...: ^ I bet no one took this ridiculous opportunity up, so i doubt she made any money.; 22/12/2008, 19:02
Anonymous said...: i actually bought one, but she spelt wheelbarrow wrong, and then the letters started to fall off after a few hours. i phoned up for a refund and was shouted abuse for 7-8 mins then told to do my mum. not on

sarah; 22/12/2008, 19:11
Anonymous said...: haahahaha jokes; 22/12/2008, 19:18
nothingfunner said...: i dont really know anything about this I love boxie thing but £47 is pretty expensive for a tshirt period, let alone for a tshirt with someone you dont knows life story written on in courier or whatever...; 22/12/2008, 19:18
Anonymous said...: ahahhahahahaahhahahahahahah sarah got taken for a prick; 23/12/2008, 03:21